Design Project Questionnaire – Britta-Lis Design

This worksheet will give me a better idea of what you’re looking for in your website, as well as what the best direction is for your website. Please be as detailed and thorough as possible. Please give me a call (or email) if there’s something you don’t understand or that is unclear.

What is the name of your B&B? What is your name & title?

Why do you want a new website or redesigned website?
Do you need increased functionality? Do you need to improve your B&B’s image? Do you want to add a reservation system?

What are you hoping to accomplish with this new site?
What are your goals? More reservations, better name recognition, updated business image?

Describe your B&B.
What is unique or special about it? What problems do you solve for your guests? Why do guests choose you over the competition?

Who are your potential guests?
What is your ideal client: age, income, interests? Other demographic factors?

How soon do you want to complete this project?
What is your timeline or deadline?

What is your budget for this project?

Please list the names of 5 websites you like. Why do you find them attractive?
What makes them stand out? Is there a certain element you like?

Are there things you do NOT want on your site?
Is there a particular color or font you just can’t stand? Are there certain things you’d like to leave out?

Where will the website content come from?
Will you be providing it, or will someone else be contacting me? Will you need my copywriting services?

Do you want to include an online reservation system?

What word or phrases would you use to find your site in a search engine?
Which are the most important? Second? (Please keep this between 3 – 5 words/phrases.)

How else besides search engines do you want to spread the word about your B&B?
Traditional print ads, email marketing, social media, etc.?

Do you want to be able to maintain your site content yourself?
How often? How involved do you want to be?